If you use Google Chrome on your mobile phone, or if you have a modern Android phone, then you’ve probably stumbled across the Discover feed at some point. The Discover feed is available on Chrome’s mobile New Tab page, in the Google app, and on the home screen (by swiping right). Soon, it’ll also be available on desktop PCs.
Google Discover is a personalized recommendation engine that shows you articles from around the web that Google thinks you’d be interested in. The recommendations are based on various factors like your location, your browsing history, your opted-in interests, and more. (If you’ve disabled history tracking in your Google account, the recommendations will be far less personalized and less useful.)
Search Engine Roundtable reports that Google showed off the new desktop Discover feed during yesterday’s Search Central Live event in Madrid, Spain. The Discover feed on PCs will be split into two sections, with one section for Google-recommended articles that might interest you and another section where you’ll see more general information, including weather, stock market trends, and more.
From what we know, the Discover feed will seemingly be available on the Google home page (google.com), with the Discover feed appearing below the main search bar. It may or may not come to the Chrome browser’s New Tab page, or even elsewhere. We don’t know yet. If you don’t see the Discover feed on Google’s home page, you may have to opt into Google experiments—or wait for the rollout to reach you.
Google has been planning to bring the Discover feed to desktops for several years now, and has tested several different versions of the feature with different looks and content in the feed. If you feel like it’s hard to find decently interesting articles to read via Google Search or social media, then you should definitely try Discover once it’s available to you.
